100 ChatGPT Prompts for SEO [Free Templates]

You stare at the ChatGPT box. You type "write me SEO content." You get generic garbage. The problem isn't ChatGPT — it's your prompts.

Great SEO prompts are specific, structured, and goal-oriented. I've curated 100 battle-tested prompts across 10 SEO categories. Copy, paste, optimize, dominate.

Keyword Research Prompts (10)

1. Seed Keyword Expansion

Expand this seed keyword into 20 long-tail variations: [keyword].
Group by search intent: informational, commercial, transactional.
For each: estimated difficulty (easy/medium/hard).
Prioritize: low competition, high intent.

2. Competitor Keyword Analysis

Analyze [competitor]'s content strategy.
Identify: top ranking keywords, content gaps, underserved topics.
Suggest: 10 keywords we should target.
Focus on: keywords they rank for but we don't.

3. Question-Based Keywords

Generate 20 question-based keywords for [topic].
Include: who, what, where, when, why, how variations.
Format as: full questions people actually search.
Prioritize: featured snippet opportunities.

4. Local Keyword Research

Generate 20 local keywords for [business] in [location].
Include: service + location combinations.
Format as: "[service] in [location]" variations.
Focus on: high-intent local searches.

5. E-commerce Keywords

Generate 20 product keywords for [product category].
Include: product variations, features, benefits.
Format as: buyer-intent keywords.
Focus on: comparison, review, and purchase keywords.

6. Content Topic Clusters

Create a topic cluster for [main topic].
Include: pillar page, 5 supporting articles, 10 subtopics.
Structure: hub-and-spoke model.
Focus on: internal linking opportunities.

7. Seasonal Keywords

Identify seasonal keywords for [business/niche].
Include: holiday, event, and trend-based keywords.
Timing: when to publish for maximum impact.
Focus on: rising trends and upcoming events.

8. Keyword Difficulty Assessment

Assess difficulty for these keywords: [list].
For each: competition level, content requirements, backlink needs.
Recommend: which to target first.
Focus on: quick wins vs long-term plays.

9. Keyword Mapping

Map these keywords to existing pages: [list].
Identify: cannibalization issues, missing coverage.
Suggest: new pages needed, consolidation opportunities.
Focus on: one primary keyword per page.

10. Search Intent Analysis

Analyze search intent for these keywords: [list].
For each: informational, navigational, commercial, transactional.
Suggest: content format for each intent type.
Focus on: matching content to user expectations.

On-Page SEO Prompts (10)

11. Title Tag Optimization

Write 5 title tag variations for [page/keyword].
Include: primary keyword, power words, numbers.
Length: under 60 characters each.
Make each: unique, compelling, click-worthy.

12. Meta Description

Write 3 meta description variations for [page/keyword].
Include: primary keyword, benefit, CTA.
Length: under 155 characters each.
Make each: compelling, specific, action-oriented.

13. Header Tag Structure

Create a header tag structure for [topic].
Include: H1, 5-7 H2s, H3s under each H2.
Optimize: keywords in headers, logical hierarchy.
Focus on: featured snippet opportunities.

14. Internal Linking Strategy

Suggest 10 internal linking opportunities for [page].
For each: anchor text, target page, context.
Focus on: topical relevance, user experience.
Avoid: over-optimization, unnatural linking.

15. Image Alt Text

Write alt text for these images: [describe images].
Include: descriptive text, primary keyword (if natural).
Length: under 125 characters each.
Focus on: accessibility, SEO value.

16. Content Optimization

Optimize this content for [keyword]: [paste content].
Include: keyword placement, LSI keywords, semantic variations.
Suggest: sections to add, improvements to make.
Focus on: natural integration, user value.

17. Schema Markup

Suggest schema markup for [page type].
Include: type, properties, example code.
Focus on: rich snippet opportunities.
Prioritize: FAQ, HowTo, Article schemas.

18. URL Structure

Suggest URL structure for [page/keyword].
Include: short, descriptive, keyword-rich options.
Avoid: parameters, dynamic URLs, deep nesting.
Focus on: readability, SEO value.

19. Content Length Analysis

Analyze content length for [keyword].
Compare: top 10 ranking pages.
Recommend: ideal length for our content.
Focus on: comprehensive coverage, not padding.

20. E-E-A-T Optimization

Suggest ways to improve E-E-A-T for [page/brand].
Include: experience, expertise, authoritativeness, trustworthiness.
Focus on: author bio, credentials, citations, reviews.
Prioritize: high-impact, low-effort improvements.

Technical SEO Prompts (10)

21. Site Audit Checklist

Create a technical SEO audit checklist for [website].
Include: crawlability, indexability, performance, mobile.
Prioritize: critical issues first.
Focus on: actionable fixes.

22. Page Speed Optimization

Suggest page speed optimizations for [URL].
Include: image compression, code minification, caching.
Estimate: impact on load time.
Focus on: highest-impact fixes first.

23. Mobile Optimization

Audit mobile experience for [URL].
Include: responsive design, mobile usability, Core Web Vitals.
Suggest: specific improvements.
Focus on: mobile-first indexing.

24. Crawl Budget Optimization

Optimize crawl budget for [website].
Include: robots.txt, sitemap, internal linking.
Suggest: ways to improve crawl efficiency.
Focus on: important pages getting crawled.

25. Indexation Issues

Diagnose indexation issues for [URL/website].
Include: noindex tags, canonical issues, duplicate content.
Suggest: specific fixes.
Focus on: getting important pages indexed.

26. Structured Data Implementation

Implement structured data for [page type].
Include: schema type, code example, testing tools.
Focus on: rich results, knowledge panel.
Prioritize: high-traffic pages.

27. Site Architecture

Analyze site architecture for [website].
Include: navigation, internal linking, URL structure.
Suggest: improvements for crawlability and UX.
Focus on: flat architecture, logical hierarchy.

28. Core Web Vitals

Improve Core Web Vitals for [URL].
Include: LCP, FID, CLS optimizations.
Suggest: specific technical fixes.
Focus on: passing all metrics.

29. HTTPS & Security

Audit HTTPS implementation for [website].
Include: SSL certificate, mixed content, redirects.
Suggest: security improvements.
Focus on: user trust, SEO signal.

30. Hreflang Implementation

Implement hreflang for [multilingual website].
Include: language/region codes, self-referencing tags.
Suggest: implementation approach.
Focus on: avoiding common mistakes.

Link Building Prompts (10)

31. Guest Post Outreach

Write a guest post outreach email for [website].
Include: why you're reaching out, topic idea, your credentials.
Tone: professional, value-focused.
Length: under 200 words.

32. Broken Link Building

Find broken link opportunities for [niche/website].
Include: relevant resources, replacement content ideas.
Suggest: outreach templates.
Focus on: high-authority sites.

33. Resource Page Link Building

Find resource page link opportunities for [niche].
Include: relevant pages, pitch angles.
Suggest: outreach approach.
Focus on: educational and government sites.

34. Competitor Backlink Analysis

Analyze backlink profile of [competitor].
Identify: link sources, patterns, opportunities.
Suggest: 10 link building targets.
Focus on: achievable, high-value links.

35. Digital PR

Create a digital PR campaign for [brand/news].
Include: newsworthy angles, media targets, outreach plan.
Focus on: earning high-authority links.
Prioritize: trending topics.

36. Content-Based Link Building

Suggest link-worthy content ideas for [niche].
Include: data studies, tools, infographics, guides.
Prioritize: original research, unique data.
Focus on: natural link attraction.

37. Local Link Building

Find local link opportunities for [business] in [location].
Include: chambers of commerce, local directories, partnerships.
Suggest: outreach approach.
Focus on: relevant, local authority.

38. HARO/Connectively Pitching

Write a HARO pitch for [expertise area].
Include: credentials, relevant experience, quotable insights.
Tone: professional, concise.
Length: under 300 words.

39. Influencer Outreach

Write an influencer outreach email for [campaign].
Include: why them, what you're offering, mutual benefit.
Tone: genuine, value-focused.
Length: under 200 words.

40. Link Reclamation

Find unlinked brand mentions for [brand].
Include: mention URLs, contact info, outreach template.
Suggest: approach for requesting links.
Focus on: easy wins first.

Content Strategy Prompts (10)

41. Content Gap Analysis

Analyze content gaps for [brand] in [niche].
Compare: our content vs competitors vs audience needs.
Identify: missing topics, underserved formats.
Prioritize: by search volume and business impact.

42. Pillar Content Creation

Create a pillar content outline for [topic].
Include: main topic, 5-7 subtopics, supporting articles.
Structure: comprehensive coverage.
Focus on: topical authority.

43. Content Calendar

Create a 30-day content calendar for [niche].
Include: content type, topic, target keyword, distribution.
Balance: educational, entertaining, promotional.
Optimize for: seasonal trends.

44. Content Repurposing

Repurpose this content: [paste content].
Create: 5 derivative pieces for different platforms.
Include: format, platform, key changes, CTA.
Focus on: maximizing reach.

45. Skyscraper Technique

Analyze this article: [URL].
Suggest 5 ways to make it 10x better.
Include: unique sections, data, visuals, examples.
Focus on: comprehensive improvement.

46. Content Refresh Strategy

Suggest content refresh strategy for [URL].
Include: outdated sections, new data, improved formatting.
Estimate: impact on rankings.
Focus on: high-traffic pages first.

47. Content Distribution Plan

Create a distribution plan for [content piece].
Include: channels, timing, promotion tactics.
Focus on: maximizing initial impact.
Prioritize: owned, earned, paid channels.

48. User-Generated Content Strategy

Create a UGC strategy for [brand/niche].
Include: content types, incentives, moderation, promotion.
Focus on: authentic, valuable content.
Prioritize: community building.

49. Thought Leadership Content

Create a thought leadership plan for [expert/brand].
Include: topics, formats, publishing schedule, promotion.
Goal: establish authority in [niche].
Focus on: unique insights, original research.

50. Content Performance Framework

Create a content performance framework for [brand].
Include: metrics, benchmarks, reporting, optimization.
Focus on: ROI measurement.
Prioritize: actionable insights.

Local SEO Prompts (10)

51. Google Business Profile

Optimize Google Business Profile for [business].
Include: description, categories, services, photos, posts.
Focus on: local relevance, completeness.
Update: regularly with new content.

52. Local Citation Building

Find local citation opportunities for [business] in [location].
Include: directories, industry-specific sites, data aggregators.
Suggest: prioritization approach.
Focus on: NAP consistency.

53. Local Keyword Targeting

Generate local keywords for [business] in [location].
Include: service + location variations.
Format as: natural search queries.
Focus on: high-intent local searches.

54. Review Management

Create a review management strategy for [business].
Include: review generation, response templates, monitoring.
Focus on: positive reviews, professional responses.
Prioritize: Google, Yelp, industry-specific sites.

55. Local Content Strategy

Create a local content strategy for [business] in [location].
Include: local topics, events, landmarks, partnerships.
Focus on: local relevance, community engagement.
Prioritize: blog posts, landing pages.

56. Local Link Building

Find local link opportunities for [business] in [location].
Include: chambers of commerce, local organizations, partnerships.
Suggest: outreach approach.
Focus on: relevant, local authority.

57. Multi-Location SEO

Optimize SEO for [business] with multiple locations.
Include: location pages, local schema, unique content.
Focus on: avoiding duplicate content.
Prioritize: highest-revenue locations.

58. Local Schema Markup

Implement local schema for [business].
Include: LocalBusiness, Service, Review schemas.
Provide: code examples.
Focus on: rich results, knowledge panel.

59. Local Competitor Analysis

Analyze local competitors for [business] in [location].
Identify: their strengths, weaknesses, opportunities.
Suggest: differentiation strategies.
Focus on: gaps we can exploit.

60. Voice Search Optimization

Optimize for voice search in [location/niche].
Include: conversational keywords, FAQ content, featured snippets.
Focus on: "near me" and question-based queries.
Prioritize: mobile users.

E-commerce SEO Prompts (10)

61. Product Page Optimization

Optimize product pages for [e-commerce store].
Include: titles, descriptions, images, schema.
Focus on: conversion + SEO balance.
Prioritize: highest-margin products.

62. Category Page SEO

Optimize category pages for [e-commerce store].
Include: titles, descriptions, internal linking, content.
Focus on: category keyword targeting.
Balance: SEO + user experience.

63. Product Description Templates

Create product description templates for [category].
Include: features, benefits, use cases, social proof.
Format: SEO-friendly, conversion-focused.
Length: 200-300 words each.

64. E-commerce Schema Markup

Implement product schema for [e-commerce store].
Include: Product, Offer, Review, AggregateRating schemas.
Provide: code examples.
Focus on: rich results, price visibility.

65. Shopping Feed Optimization

Optimize shopping feed for [e-commerce store].
Include: titles, descriptions, images, categories.
Focus on: Google Shopping, Facebook Catalog.
Prioritize: high-margin products.

66. User Review Strategy

Create a review strategy for [e-commerce store].
Include: review generation, display, response.
Focus on: product page reviews, trust signals.
Prioritize: highest-traffic products.

67. E-commerce Content Strategy

Create content strategy for [e-commerce store].
Include: buying guides, comparisons, tutorials.
Focus on: informational intent, pre-purchase research.
Prioritize: high-margin product categories.

68. Inventory-Based SEO

Optimize SEO for seasonal inventory changes.
Include: evergreen pages, seasonal updates, redirects.
Focus on: maintaining rankings year-round.
Plan: content calendar around seasons.

69. Multi-Channel SEO

Optimize SEO across channels for [e-commerce store].
Include: website, Amazon, eBay, social.
Focus on: channel-specific optimization.
Prioritize: highest-ROI channels.

70. Conversion Rate Optimization

Suggest CRO improvements for [e-commerce store].
Include: product pages, checkout, trust signals.
Focus on: SEO-friendly improvements.
Prioritize: highest-traffic pages.

Enterprise SEO Prompts (10)

71. Enterprise SEO Strategy

Create an enterprise SEO strategy for [large company].
Include: technical, content, link building, measurement.
Focus on: scalable, sustainable results.
Prioritize: high-impact initiatives.

72. Content Governance

Create content governance guidelines for [enterprise].
Include: editorial process, brand voice, SEO standards.
Focus on: consistency at scale.
Prioritize: approval workflows, quality control.

73. International SEO

Implement international SEO for [global company].
Include: hreflang, language targeting, local content.
Focus on: avoiding common mistakes.
Prioritize: highest-revenue markets.

74. Enterprise Technical SEO

Audit technical SEO for [enterprise website].
Include: crawlability, indexability, performance, security.
Focus on: large-scale issues.
Prioritize: highest-impact fixes.

75. Enterprise Link Building

Create link building strategy for [enterprise].
Include: digital PR, thought leadership, partnerships.
Focus on: high-authority, sustainable links.
Prioritize: brand-building opportunities.

76. Enterprise Content Strategy

Create content strategy for [enterprise].
Include: thought leadership, product content, support content.
Focus on: topical authority at scale.
Prioritize: high-traffic topics.

77. Enterprise Analytics

Set up enterprise SEO analytics for [company].
Include: KPIs, dashboards, reporting, optimization.
Focus on: actionable insights.
Prioritize: revenue impact.

78. Enterprise Site Migration

Plan site migration for [enterprise].
Include: technical checklist, redirect strategy, monitoring.
Focus on: minimizing ranking loss.
Prioritize: high-traffic pages.

79. Enterprise Brand Management

Manage brand presence across channels for [enterprise].
Include: SERP features, knowledge panel, social profiles.
Focus on: consistent brand messaging.
Prioritize: highest-visibility properties.

80. Enterprise SEO Training

Create SEO training program for [enterprise team].
Include: technical SEO, content optimization, measurement.
Focus on: role-specific training.
Prioritize: quick wins, practical skills.

AI & Automation SEO Prompts (10)

81. AI Content Creation Workflow

Create an AI content workflow for [website].
Include: research, writing, editing, optimization, publishing.
Focus on: quality control, human oversight.
Prioritize: efficiency + quality balance.

82. AI-Powered Keyword Research

Use AI for keyword research in [niche].
Include: seed keywords, long-tail variations, intent analysis.
Focus on: discovering opportunities humans miss.
Validate: with search volume data.

83. AI Content Optimization

Optimize existing content with AI for [keyword].
Include: keyword placement, semantic variations, structure.
Focus on: natural integration, user value.
Avoid: over-optimization.

84. AI Technical SEO Auditing

Use AI for technical SEO audit of [website].
Include: crawlability, indexability, performance.
Focus on: identifying issues humans might miss.
Prioritize: highest-impact fixes.

85. AI Link Building Automation

Automate link building outreach with AI.
Include: prospecting, personalization, follow-up.
Focus on: genuine relationships, not spam.
Prioritize: quality over quantity.

86. AI Content Personalization

Personalize content with AI for [audience segments].
Include: dynamic content, recommendations, targeting.
Focus on: improving engagement, reducing bounce.
Prioritize: highest-traffic pages.

87. AI SEO Reporting

Create AI-powered SEO reporting for [company].
Include: automated metrics, insights, recommendations.
Focus on: actionable intelligence.
Prioritize: revenue impact.

88. AI-Powered A/B Testing

Use AI for SEO A/B testing at [website].
Include: hypothesis, test design, measurement, analysis.
Focus on: statistical significance.
Prioritize: high-impact tests.

89. AI Content Gap Discovery

Use AI to discover content gaps for [brand].
Include: competitor analysis, audience needs, trending topics.
Focus on: opportunities competitors miss.
Prioritize: high-volume, low-competition gaps.

90. AI SEO Forecasting

Use AI to forecast SEO performance for [company].
Include: traffic projections, revenue estimates, resource planning.
Focus on: realistic, data-driven forecasts.
Prioritize: scenario planning.

Advanced SEO Prompts (10)

91. SERP Feature Optimization

Optimize for SERP features for [keyword].
Include: featured snippets, knowledge panel, People Also Ask.
Focus on: structured, concise answers.
Prioritize: high-volume keywords.

92. Entity-Based SEO

Implement entity-based SEO for [brand/topic].
Include: entity relationships, schema, content structure.
Focus on: topical authority.
Prioritize: core entities.

93. Semantic SEO

Implement semantic SEO for [topic].
Include: entity relationships, semantic markup, content depth.
Focus on: comprehensive topic coverage.
Prioritize: related entities and concepts.

94. E-E-A-T Optimization

Improve E-E-A-T for [website/author].
Include: experience, expertise, authority, trust signals.
Focus on: demonstrating real expertise.
Prioritize: high-your-money-your-life topics.

95. Competitive Content Analysis

Analyze competitor content strategy for [niche].
Identify: content types, topics, formats, promotion.
Suggest: differentiation opportunities.
Focus on: gaps we can exploit.

96. SEO-Driven Product Development

Use SEO insights for product development at [company].
Include: feature requests, pain points, market gaps.
Focus on: data-driven product decisions.
Prioritize: high-demand, low-competition opportunities.

97. SEO for AI Overviews

Optimize for Google AI Overviews for [keyword].
Include: structured content, direct answers, citations.
Focus on: being cited in AI-generated answers.
Prioritize: high-volume informational queries.

98. Programmatic SEO

Create programmatic SEO strategy for [website].
Include: template pages, data sources, internal linking.
Focus on: scaling content creation.
Prioritize: high-volume keyword patterns.

99. SEO for Voice Assistants

Optimize for voice assistants for [business/niche].
Include: conversational keywords, FAQ content, local SEO.
Focus on: featured snippet optimization.
Prioritize: mobile and smart speaker users.

100. Future-Proof SEO Strategy

Create a future-proof SEO strategy for [company].
Include: AI, voice search, visual search, emerging trends.
Focus on: sustainable, adaptable approach.
Prioritize: user experience over tactics.

How to Use These Prompts

1. Copy the prompt — Don't modify the structure
2. Fill in the brackets — Replace [placeholders] with your specifics
3. Customize the output — Edit for your brand and needs
4. Test and iterate — Try variations, see what works best
5. Save your best versions — Build your own prompt library

Pro Tips

• Be specific — The more details you give, the better the output
• Provide context — Include your brand, audience, and goals
• Set constraints — Length, tone, format — AI works better with limits
• Iterate — Ask for revisions, don't accept first draft
• Combine prompts — Use output from one as input for another

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Get more SEO prompts with our AI SEO Guide or explore 179 Best Free Online Tools for more SEO resources.

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