100 ChatGPT Prompts for Social Media [Free Templates]

You stare at the ChatGPT box. You type "write me a social media post." You get generic garbage. The problem isn't ChatGPT — it's your prompts. Great social media prompts are platform-specific, engaging, and audience-aware. I've curated 100 battle-tested prompts across 10 categories. Copy, paste, grow your following.

Instagram Caption Prompts (12)

1. Product Launch Caption

Write an Instagram caption for launching [product/service].
Include: hook, features, benefits, social proof, CTA, hashtags.
Length: 150-200 words.
Tone: exciting, visual, community-focused.

2. Behind-the-Scenes Caption

Write a behind-the-scenes Instagram caption about [topic/process].
Include: what followers don't usually see, human element, lesson learned.
Length: 100-150 words.
Tone: authentic, relatable, transparent.

3. User-Generated Content Caption

Write a caption featuring user-generated content from [customer/user].
Include: shoutout, their story, how they use your product, community CTA.
Length: 100-150 words.
Tone: celebratory, community-focused, grateful.

4. Educational Carousel Caption

Write a caption for an educational carousel about [topic].
Include: hook (slide 1 preview), value promise, save/share CTA.
Length: 100-150 words.
Tone: helpful, scannable, save-worthy.

5. Reel Caption

Write a caption for an Instagram Reel about [topic].
Include: hook, what viewers will learn/see, CTA, trending hashtags.
Length: 50-100 words.
Tone: energetic, fun, platform-native.

6. Storytelling Caption

Write a storytelling caption about [experience/lesson/journey].
Include: narrative arc, emotional hook, takeaway, engagement question.
Length: 150-250 words.
Tone: personal, reflective, relatable.

7. Motivational Caption

Write a motivational Instagram caption about [topic].
Include: inspiring quote/statement, personal insight, call to action.
Length: 50-100 words.
Tone: uplifting, authentic, powerful.

8. Poll/Question Caption

Write an engaging question caption for [topic].
Include: question, why it matters, encourage comments.
Length: 50-100 words.
Tone: conversational, curious, engaging.

9. Collaboration/Shoutout Caption

Write a collaboration caption with [partner/brand/influencer].
Include: what you're collaborating on, their value, joint CTA.
Length: 100-150 words.
Tone: professional, enthusiastic, mutual benefit.

10. Seasonal Caption

Write a seasonal Instagram caption for [holiday/event] about [topic].
Include: seasonal reference, relevant content, timely CTA.
Length: 50-100 words.
Tone: festive, timely, on-brand.

11. Meme/Trend Caption

Write a caption for a meme/trending content about [topic].
Include: trend reference, brand twist, humor, shareability.
Length: 20-50 words.
Tone: funny, current, relatable.

12. Milestone Celebration Caption

Write a milestone celebration caption for [achievement].
Include: the milestone, gratitude, journey highlight, community appreciation.
Length: 100-150 words.
Tone: celebratory, grateful, authentic.
## Hashtag Strategy Prompts (12)

### 13. Hashtag Research

Generate [number] hashtags for [topic/niche] on [platform]. Include: popular (1M+), medium (100K-1M), niche (10K-100K), branded. Group by category.

### 14. Hashtag Sets

Create [number] hashtag sets for [brand] on Instagram. Include: 5 sets of 15-20 hashtags each, rotated daily. Categories: brand, niche, community, trending, location.

### 15. Branded Hashtag Strategy

Create a branded hashtag strategy for [brand]. Include: primary hashtag, campaign hashtags, UGC hashtag, community hashtag. Guidelines: usage, promotion, monitoring.

### 16. Trending Hashtag Analysis

Analyze trending hashtags in [niche/industry] for [platform]. Include: current trends, relevance to brand, engagement potential, usage tips.

### 17. Competitor Hashtag Analysis

Analyze [competitor]'s hashtag strategy on [platform]. Include: hashtags used, engagement patterns, gaps we can exploit.

### 18. Location-Based Hashtags

Generate location-based hashtags for [business] in [location]. Include: city, neighborhood, venue, local community hashtags. Number: [number] hashtags.

### 19. Event Hashtag Strategy

Create a hashtag strategy for [event/campaign]. Include: event hashtag, promotional hashtags, tracking hashtags, engagement hashtags.

### 20. Hashtag Performance Tracking

Create a hashtag performance tracking template for [brand]. Include: hashtag, impressions, reach, engagement, growth rate, notes. Format: weekly/monthly tracking spreadsheet.

### 21. Industry-Specific Hashtags

Generate industry-specific hashtags for [industry] on [platform]. Include: industry terms, certifications, publications, conferences, communities. Number: [number] hashtags.

### 22. Seasonal Hashtag Calendar

Create a seasonal hashtag calendar for [brand] for [timeframe]. Include: holidays, events, trends, brand moments, content themes.

### 23. Hashtag A/B Testing

Create a hashtag A/B testing plan for [brand]. Include: test variables, sample posts, metrics, timeline, analysis method.

### 24. Hashtag Guidelines Document

Create a hashtag guidelines document for [brand]. Include: do's, don'ts, approved hashtags, banned hashtags, usage rules.

Content Calendar Prompts (12)

25. Monthly Content Calendar

Create a monthly content calendar for [brand] on [platform(s)].
Include: dates, content types, topics, captions, hashtags, CTAs.
Themes: [list content pillars].

26. Weekly Content Schedule

Create a weekly content schedule for [brand] on [platform(s)].
Include: daily posts, optimal times, content mix (educational/entertaining/promotional).

27. Content Pillar Framework

Create a content pillar framework for [brand] in [industry].
Include: 4-5 pillars, content types per pillar, posting frequency, examples.

28. Campaign Content Plan

Create a content plan for [campaign name] about [topic].
Include: timeline, content pieces, platforms, themes, CTAs, success metrics.
Duration: [timeframe].

29. Content Batch Production Plan

Create a batch production plan for [timeframe] of social media content.
Include: production days, content types, creation workflow, approval process.

30. Content Repurposing Calendar

Create a repurposing calendar for [blog/video/podcast] content.
Include: original content, repurposed formats, platforms, timing.

31. Holiday Content Plan

Create a holiday content plan for [brand] for [holiday/season].
Include: content ideas, timing, themes, offers, engagement tactics.

32. Launch Content Calendar

Create a content calendar for [product/service] launch.
Include: pre-launch, launch day, post-launch content, platforms, CTAs.
Duration: [timeframe].

33. Content Mix Strategy

Create a content mix strategy for [brand] on [platform].
Include: percentage breakdown (educational/entertaining/promotional/UGC), rationale.

34. Real-Time Content Plan

Create a real-time content plan for [event/trend/season].
Include: content triggers, response templates, approval process, timing.

35. Content Calendar Template

Create a reusable content calendar template for [brand].
Include: date, platform, content type, topic, caption, hashtags, media, status, notes.
Format: spreadsheet-ready.

36. Content Audit Checklist

Create a content audit checklist for [brand] social media.
Include: engagement metrics, content performance, gaps, optimization opportunities.
## Engagement Prompts (12)

### 37. Comment Response Templates

Create [number] comment response templates for [brand] on [platform]. Include: positive comment, question, complaint, spam, DM scenarios. Tone: brand-consistent, helpful, engaging.

### 38. Engagement-Driving Questions

Generate [number] engagement-driving questions for [brand] in [niche]. Include: open-ended, this-or-that, fill-in-the-blank, controversial, fun. Each: best platform, expected engagement type.

### 39. Community Building Tactics

Create a community building plan for [brand] on [platform]. Include: engagement tactics, UGC campaigns, challenges, events, recognition.

### 40. DM Conversation Starters

Generate [number] DM conversation starters for [brand] to engage [audience]. Include: value-first, personalized, non-salesy approaches.

### 41. Live Stream Engagement

Create a live stream engagement plan for [brand] on [platform]. Include: pre-promotion, during engagement tactics, Q&A structure, follow-up.

### 42. User-Generated Content Campaign

Design a UGC campaign for [brand] about [topic]. Include: campaign concept, hashtags, incentives, sharing strategy, legal considerations.

### 43. Contest/Giveaway Plan

Design a social media contest/giveaway for [brand]. Include: rules, prizes, entry methods, timeline, promotion, winner selection.

### 44. Influencer Collaboration Outreach

Write influencer collaboration outreach for [brand] to [influencer type]. Include: why them, what you're proposing, mutual benefits, easy next step. Length: 100-150 words.

### 45. Social Listening Strategy

Create a social listening strategy for [brand] in [industry]. Include: keywords to monitor, tools, response protocols, opportunity identification.

### 46. Crisis Communication Plan

Create a social media crisis communication plan for [brand]. Include: escalation process, response templates, spokesperson, monitoring, recovery.

### 47. Brand Advocacy Program

Design a brand advocacy program for [brand]. Include: identifying advocates, incentives, content sharing, recognition, growth.

### 48. Cross-Platform Engagement Strategy

Create a cross-platform engagement strategy for [brand]. Include: platform-specific tactics, unified messaging, audience journey, metrics.

Ad Copy Prompts (12)

49. Facebook Ad Copy

Write [number] Facebook ad variations for [product/service] targeting [audience].
Include: headline, primary text, description, CTA for each.
Character limits: headline 40, primary text 125, description 30.
Tone: attention-grabbing, benefit-focused, clear.

50. Instagram Ad Copy

Write [number] Instagram ad variations for [product/service].
Include: caption, CTA, hashtag strategy.
Platform: Feed or Stories.
Tone: visual-first, concise, compelling.

51. LinkedIn Ad Copy

Write [number] LinkedIn ad variations for [product/service] targeting [job titles/industries].
Include: headline, intro text, description, CTA.
Tone: professional, value-driven, results-focused.

52. TikTok Ad Copy

Write [number] TikTok ad scripts for [product/service] targeting [audience].
Include: hook (first 3 seconds), key message, CTA.
Length: 15-30 seconds.
Tone: authentic, native, engaging.

53. Twitter/X Ad Copy

Write [number] Twitter/X ad variations for [product/service].
Include: tweet copy, headline, CTA.
Character limit: 280.
Tone: punchy, clear, action-oriented.

54. Retargeting Ad Copy

Write retargeting ad copy for [product/service] for audiences who [behavior].
Include: objection handling, social proof, urgency, strong CTA.
Tone: reminder, value-first, not pushy.

55. Brand Awareness Ad Copy

Write brand awareness ad copy for [brand] about [value proposition].
Include: story, emotional hook, brand message, soft CTA.
Tone: inspiring, memorable, brand-building.

56. Lead Magnet Ad Copy

Write ad copy promoting a lead magnet [magnet type] about [topic].
Include: problem, solution preview, what they'll get, easy CTA.
Tone: helpful, low-commitment, value-first.

57. Webinar/Event Ad Copy

Write ad copy promoting a webinar/event about [topic].
Include: what they'll learn, speaker credibility, urgency, registration CTA.
Tone: informative, exciting, action-oriented.

58. Product Demo Ad Copy

Write ad copy for a product demo/trial of [product].
Include: what it does, key benefit, easy trial CTA.
Tone: confident, benefit-focused, low-risk.

59. Seasonal Promotion Ad Copy

Write seasonal promotion ad copy for [holiday/event] about [offer].
Include: seasonal hook, offer details, urgency, CTA.
Tone: festive, timely, action-oriented.

60. A/B Test Variations

Create A/B test variations for this ad:
[paste ad copy]
Include: 3 variations testing different hooks, CTAs, or angles.
Tone: varied but on-brand.
## Instagram-Specific Prompts (12)

### 61. Instagram Bio Optimization

Optimize this Instagram bio for [brand]: [paste current bio] Include: value proposition, keywords, CTA, emoji usage, link strategy. Character limit: 150.

### 62. Instagram Reel Script

Write an Instagram Reel script about [topic]. Include: hook (first 3 seconds), content, CTA. Length: 15-30 seconds. Tone: engaging, fast-paced, platform-native.

### 63. Instagram Carousel Content

Create a [number]-slide Instagram carousel about [topic]. Include: slide 1 (hook), slides 2-8 (content), slide 9 (summary), slide 10 (CTA). Tone: educational, save-worthy, shareable.

### 64. Instagram Story Sequence

Create an Instagram story sequence (5-7 slides) about [topic]. Include: hook, content, interactive element (poll/question), CTA. Tone: casual, engaging, swipeable.

### 65. Instagram Shopping Content

Write Instagram shopping content for [product]. Include: lifestyle caption, product tags, shopping CTA, hashtag strategy. Tone: aspirational, shoppable, visual.

### 66. Instagram Collab Post

Write an Instagram collab post with [partner brand/influencer]. Include: what you're collaborating on, mutual value, joint CTA. Tone: professional, enthusiastic, authentic.

### 67. Instagram Guide Content

Create an Instagram Guide about [topic] for [brand]. Include: guide title, curated posts, descriptions, tips. Tone: helpful, curated, authoritative.

### 68. Instagram Highlight Covers

Suggest [number] Instagram Highlight categories and cover concepts for [brand]. Include: category names, cover design ideas, content to save in each.

### 69. Instagram Alt Text

Write Instagram alt text for [number] posts about [topic]. Include: descriptive, keyword-rich, accessible. Length: 100 characters each.

### 70. Instagram Live Plan

Create an Instagram Live plan for [brand] about [topic]. Include: pre-promotion, talking points, engagement tactics, follow-up. Duration: [timeframe].

### 71. Instagram Broadcast Channel

Create content for an Instagram broadcast channel for [brand]. Include: welcome message, content themes, engagement tactics, frequency. Tone: exclusive, insider, valuable.

### 72. Instagram Creator Marketplace

Write a creator marketplace pitch for [brand] to [creator type]. Include: brand overview, collaboration opportunity, deliverables, compensation. Tone: professional, mutually beneficial.

LinkedIn-Specific Prompts (12)

73. LinkedIn Profile Optimization

Optimize this LinkedIn profile for [professional/brand]:
[paste current profile]
Include: headline, summary, experience, skills, recommendations.
Tone: professional, keyword-rich, results-focused.

74. LinkedIn Post

Write a LinkedIn post about [topic] for [professional/brand].
Include: hook, value, story/example, CTA.
Length: 100-300 words.
Tone: professional, insightful, engaging.

75. LinkedIn Article

Write a LinkedIn article about [topic] for [audience].
Include: headline, introduction, key points, conclusion, CTA.
Length: 800-1200 words.
Tone: thought leadership, data-backed, actionable.

76. LinkedIn Newsletter

Create a LinkedIn newsletter issue for [brand/professional] about [topic].
Include: headline, intro, main content, key takeaways, CTA.
Length: 500-800 words.
Tone: authoritative, valuable, community-building.

77. LinkedIn Connection Request

Write LinkedIn connection requests for [purpose] to [recipient type].
Include: 3 variations, personalized, value-first, soft CTA.
Length: 300 characters each.

78. LinkedIn InMail

Write a LinkedIn InMail for [purpose] to [recipient type].
Include: personalized opening, value proposition, soft CTA.
Length: 100-150 words.
Tone: professional, concise, respect-their-time.

79. LinkedIn Company Page

Write LinkedIn company page content for [company].
Include: about section, featured content, life tab, products/services.
Tone: professional, employer brand, value-focused.

80. LinkedIn Event Promotion

Write LinkedIn event promotion for [event] targeting [audience].
Include: event details, speaker highlights, what attendees will learn, registration CTA.
Tone: professional, informative, exciting.

81. LinkedIn Poll

Create LinkedIn polls about [topic] for [industry/professional].
Include: question, answer options, follow-up content, engagement strategy.
Tone: thought-provoking, industry-relevant.

82. LinkedIn Carousel Post

Create a LinkedIn carousel post about [topic].
Include: slide 1 (hook), slides 2-8 (content), slide 9 (summary), slide 10 (CTA).
Tone: educational, professional, save-worthy.

83. LinkedIn Thought Leadership

Write a LinkedIn thought leadership piece about [topic/trend].
Include: bold claim, evidence, expert perspective, implications, CTA.
Length: 200-400 words.
Tone: authoritative, forward-thinking, discussion-starting.

84. LinkedIn Employer Branding

Write LinkedIn employer branding content for [company] about [culture topic].
Include: what makes you different, employee stories, values, career CTA.
Tone: authentic, culture-forward, recruitment-focused.
## TikTok-Specific Prompts (12)

### 85. TikTok Video Script

Write a TikTok video script about [topic]. Include: hook (first 1-3 seconds), content, punchline/CTA. Length: 15-60 seconds. Tone: authentic, entertaining, native to platform.

### 86. TikTok Series Concept

Create a [number]-part TikTok series concept about [topic]. Include: episode titles, hooks, content arc, CTA for each. Tone: episodic, binge-worthy, educational/entertaining.

### 87. TikTok Trend Adaptation

Adapt [current trend/sound] for [brand/topic]. Include: trend reference, brand twist, script, expected engagement. Tone: current, creative, on-brand.

### 88. TikTok Duet/Stitch Content

Create duet/stitch content ideas for [brand] responding to [topic/creator]. Include: what to react to, your angle, script, engagement hook. Tone: conversational, insightful, engaging.

### 89. TikTok Bio & Profile

Optimize this TikTok profile for [brand/creator]: [paste current profile] Include: username, bio, profile photo, link strategy. Character limit: 80.

### 90. TikTok Hashtag Strategy

Create a TikTok hashtag strategy for [brand/topic]. Include: trending hashtags, niche hashtags, branded hashtags, usage guidelines. Number: [number] hashtags per post.

### 91. TikTok Content Pillars

Create content pillars for [brand] on TikTok. Include: 4-5 pillars, content types per pillar, posting frequency, examples. Tone: platform-native, varied, engaging.

### 92. TikTok Live Plan

Create a TikTok Live plan for [brand] about [topic]. Include: pre-promotion, talking points, engagement tactics, follow-up. Duration: [timeframe].

### 93. TikTok Shop Content

Write TikTok Shop content for [product]. Include: product showcase script, lifestyle angle, shopping link CTA. Tone: authentic, demonstration-focused, shoppable.

### 94. TikTok Ad Script

Write a TikTok ad script for [product/service] targeting [audience]. Include: native-feeling hook, product integration, CTA. Length: 15-30 seconds. Tone: native, entertaining, not ad-like.

### 95. TikTok Comment Strategy

Create a TikTok comment engagement strategy for [brand]. Include: response templates, engagement tactics, community building. Tone: witty, helpful, brand-consistent.

### 96. TikTok Creator Collaboration

Write TikTok creator collaboration brief for [brand] to [creator type]. Include: brand overview, content requirements, creative freedom, deliverables, compensation. Tone: collaborative, flexible, professional.

Twitter/X-Specific Prompts (4)

97. Twitter/X Thread

Write a Twitter/X thread (5-10 tweets) about [topic].
Include: hook tweet, key points, conclusion, CTA.
Tone: insightful, shareable, threaded.

98. Twitter/X Conversation Starter

Write [number] Twitter/X conversation starters about [topic] for [brand].
Include: thought-provoking questions, hot takes, engagement hooks.
Tone: witty, insightful, discussion-starting.

99. Twitter/X Space Plan

Create a Twitter/X Space plan for [brand] about [topic].
Include: pre-promotion, talking points, guest lineup, engagement tactics, follow-up.
Duration: [timeframe].

100. Twitter/X Brand Voice

Define Twitter/X brand voice for [brand] in [industry].
Include: tone guidelines, do's/don'ts, example tweets, engagement style.

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## How to Use These Prompts

1. **Copy the prompt** — Don't modify the structure
2. **Fill in the brackets** — Replace [placeholders] with your specifics
3. **Customize the output** — Edit for your brand voice and audience
4. **Test and iterate** — Try variations, see what works
5. **Save your best versions** — Build your own prompt library

## Pro Tips

- **Platform-native content** — What works on LinkedIn fails on TikTok. Use platform-specific prompts
- **Authenticity wins** — Especially on TikTok and Instagram. Don't over-polish
- **Engagement > broadcasting** — Social media is a conversation, not a megaphone
- **Data drives decisions** — Track what works, double down on winners
- **Consistency matters** — Show up regularly, not just when you want something

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*Get more prompts with our [AI Marketing Prompts](/blog/100-chatgpt-prompts-marketing-2026) or explore [179 Best Free Online Tools](/blog/179-best-free-online-tools-2026) for social media tools.*

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